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1-4 February 2014
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Brands increasingly understand that partnerships with the music industry can deliver meaningful business results. American Express uses partnerships with talented artists, the music industry and leading digital partners to drive music sales, fan immersion and brand relevance. American Express’ Chief Marketing Officer John Hayes will share his insights on the brand’s long legacy partnering with the music industry, its innovative “American Express Unstaged” live streamed concert series and how he uses the music industry to help build a brand.
American Express (USA)
John Hayes is Chief Marketing Officer of American Express which does business in over 120 countries. For the past 18 years, John has overseen American Express’s marketing efforts worldwide, shaping both the company and its brand. In addition to overseeing marketing strategies and product development, John leads the functions of global advertising, digital marketing, market research, corporate sponsorships, brand management and publishing organizations. He has been the force behind the business strategies that have resulted in iconic campaigns such as “My life. My card.” Additionally, under John’s leadership American Express has created over 200 new product launches, including the coveted Centurion black card, Blue and more recently Serve from American Express. Giving back is a core value at American Express and the company is often credited as having launched the first cause-related marketing campaign in history. John has continued this tradition, helping to impact the lives of many through programs such as “Charge Against Hunger” providing food for those in need, “Save The Music” supporting music programs in underprivileged schools in America, and most recently, “Members Project” which empowers the community of members in new ways to make a difference in the world in which we live.John serves on the Yahoo Board of Directors, is a member of “The Well” at Charity Water and sits on the council for Save the Children – Newborn and Child Survival campaign. He has been recognized for his contribution to business and the community on numerous occasions, including receiving an Emmy Award in 2007 for his work from the Academy of Television, Arts and Sciences and numerous Cannes Lions including two Grand Prix awards in 2012. John received a BA in communications from Seton Hall University and was the President of Lowe and Partners, prior to joining American Express.
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