Head of Information Strategy, Zvooq (Netherlands)
Bas Grasmayer is a music biz 2.0 specialist with experience in marketing labels & artists, digital communication strategy at music-tech startups, as well as grassroots political campaigning. His main inspiration lies in explaining the dynamics of marketing music through non-linear communication.
He is Head of Information Strategy at Zvooq, the first massive scalable cloud-based distribution platform operating in all the territories of the CIS with delivery channels through browser-based, desktop and mobile applications. Zvooq already has a user base of over 2 million people, including Russia’s leading DJs and tastemakers across all genres.
Session(s) featuring Grasmayer Bas
Monday, 30th January 2012 From 2:20 PM to 2:30 PM
Innovation Factory, Lerins Hall
As traditional marketing methods gradually become inefficient, opportunities through non-linear communication are growing by the day as we get increasingly interconnected through the internet. Interconnection amp ...
Sunday, 29th January 2012 From 12:00 PM to 1:00 PM
Networking Village, Level 01
This brand new opportunity to contact with the Visionary Monday speakers is a unique chance to network with fan engagement evangelists and ask the questions only they can answer. Each speaker leads two one-to-many ...
Tuesday, 31st January 2012 From 12:15 PM to 1:00 PM
The lowdown on midem’s hottest industry trends, from a select panel of top tech, music and brands bloggers and experts.
In just 45 minutes, this panel will give an insightful and unbiased summary of how ...