Sunday, 29th January 2012 from 10:00 am to 1:00 pmConference Room, Level 01 Brands
The Marketing Soundbox is an invitation-only roundtable welcoming figures from the brands/agency, music and technology worlds, exploring how best to put together a campaign involving these different players and industries, to take advantage of the huge opportunities offered today by the interface of artists, brands and technology.
Executive Creative Director, AKQA Amsterdam (Netherlands)
Named by Adweek in 2011 as one of the world’s top ten creative minds in digital, Nick Bailey leads the creative output of AKQA's Amsterdam office, servicing Nike, EA Sports, Heineken, Diageo and Tommy Hilfiger. Recognized with over 60 international awards, he most recently collected a gold Cannes Lion for Heineken Star Player, a world-first dual-screen mobile and social football game. Nick joined AKQA in 2004 as Lead writer on the Nike Account, where he created some of the brand's most awarded work including Nike Photo iD, Supersonic and Nike Live. Prior to AKQA Bailey worked at LBi on Mercedez Benz, Abbey, BT and Vodafone.
Global Head of New Business, Universal Music Group (UK)
Originally from Toulouse, South of France, Olivier had his first taste of the music industry by financing his studies through chauffeuring music artists around Paris….
After serving as an officer in the French Air Force, he began at Procter & Gamble as a Key Account Manager. From there, he joined the entertainment industry at PolyGram Video France. For 5 years, he marketed and launched hundreds of audio-visual products. Through the merger of PolyGram and Universal, Olivier advanced to Vice President of Marketing at Universal Pictures International Video, which meant relocating to London.
Since 2001, he has been with Universal Music Group, the world’s leading music company, where after launching the audio-visual department, and whilst doing an MBA at the London Business School, Olivier was given the added responsibility of managing the Strategic Marketing Division, which includes traditional and non-traditional exploitation of the vast UMG repertoire. From there he was promoted to head up the newly created Business Development International to bring innovative, tailor made and exclusive business solutions to brands.
At 45, Olivier is still a keen drummer and plays for a blues band in London. His exalted position in the entertainment industry meaning he is no longer allowed to drive artists to their destinations.
Universal Music Group (UMG) is the world’s leading music company and is comprised of two core businesses: recorded music and music publishing.
The company discovers, develops, markets and distributes recorded music through a network of subsidiaries, joint ventures and licensees in 77 countries, representing 98% of the music market. UMG also sells and distributes music video and DVD products, and licenses recordings, encouraging the legal distribution of music online and over cellular, cable and satellite networks.
Universal Strategic Marketing division of Universal Music Group International works to maximize the profile and value of UMG’s catalogue in international markets. It acts as a service centre adding value through marketing initiatives and coordination of commercial issues through local and international markets.
Director, Brand Entertainment, Research In Motion (USA)
With a marketing career spanning Agency to Brand including stints in film, music and live events, Kerri Cockrill has built a career around pairing entertainment properties with corporate brands and understanding the nuances to build true partnerships. Currently running Entertainment Partnerships globally for the BlackBerry brand, Kerri has been instrumental in structuring deals with U2, The Black Eyed Peas and The Toronto International Film Festival. Prior to joining BlackBerry, she was responsible for securing brand partners for the artist roster at Interscope Geffen A&M Records. She also targeted brand alliances on a national level for Live Nation, House of Blues and Universal Pictures. After a minor foray into Accounting, Kerri got her start at a global marketing agency where she honed her activation skills with brands like Coca-Cola, 7-Eleven, Budweiser and Levi Strauss & Company.
Partner, Media and Entertainment, Lewis Silkin (UK)
Cliff joined Lewis Silkin LLP as a Partner in April 2006. He was formerly in-house counsel at Warner Music and legal director and company secretary for Capital Radio plc (now GCap Media plc). He now acts for some of the world’s largest names in music, mobile, branded content, production and online. He also specialises in working with clients in the media whose businesses are being transformed by convergence or whom are embracing content-based entertainment for the first time such as FMCG and lifestyle brand owners, advertising agencies, digital agencies and financial institutions.
Director of [PIAS] Media, [PIAS] Entertainment Group (UK)
Seth Jackson is the MD of [PIAS] Media, the specialist Music, Brand and Technology agency. With a background in mobile going back to 1999 Seth Jackson worked with club promoters and brands to explore the early uses of SMS marketing to youth audiences and the potential that arose with the birth of the ring-tone phenomenon. He spent the early years of 2000 working within the emerging mobile music business starting his own company, Indie Mobile in 2005. Indie Mobile worked with the cream of UK independent labels developing innovative award winning mobile campaigns for artists such as Oasis and Dizzee Rascal and distributing mobile music to over 400 retail outlets worldwide. In 2008 [PIAS] Entertainment Group purchased the company and Seth began to look after a number of new areas of the business on behalf of the group.
[PIAS] Media was formed in 2010 and, led by Seth, has quickly forged a reputation for creativity and innovation working with global acts and brands such as Skype and O2 to deliver compelling campaigns. Their work in branded content, Apps, events and integrated strategy continues to build a thriving agency.
Managing Director, Newcast – Vivaki (France)
Thomas Jamet, 34 years old, is a Digital, Branded Entertainment and Integrated Marketing specialist. Graduated in Political Science, Communication and Sociology, he began his career as a Strategic Planner at Aegis Media, then founded the first Communication Planning agency in France (Reload) before being appointed as Managing Director of NEWCAST, Brand Content entity of Publicis Group, working for brands such as L’Oreal, Ralph Lauren, HTC, Coca-Cola, Nestlé or Renault. Thomas is also the author of an essay on mythology and digital culture published in 2011, and manager of rock artists on major and indie labels.
Head of European Entertainment Marketing, Puma (UK)
A well rounded entertainment brand professional, with a total of 12 years experience working with global talent and media. Solving business challenges through strategic entertainment solutions, partnerships and communication. A creative thinker with a passion for ‘lifestyle’!
Seamless communication integrated across all channels!
From board level to influencers and global entertainers. The focus is on delivering a cross channel, targeted and locally relevant brand message that resonates with the target consumer!
International level public relations!
Strong and confident communicator with 10 years plus experience at all levels of PR, across all media channels.
Working with media buying agencies, print and TV titles on strategic concepts and executions!
Brilliant brand collaborations!
Delivering brand value through building carefully crafted relationships with relevant influencers globally!
Exceptional youth lifestyle and entertainment experience!
With 10 plus years experience in music, joining a lifestyle brand enabled an ability to leverage my understanding and knowledge of lifestyle and culture. Having strong connections in music media and with key influencers helps me stay head of the ever evolving trends in the lifestyle arena!
Director Music and Content, Shazam Entertainment (UK)
Will Mills is Director of Music & Content at Shazam, the world's leading mobile discovery service.Shazam has >150m users worldwide and is adding more than 1m new users each week. Since taking up the post, Will has set up strategic partnerships with some of the world¹s leading music and digital companies. He has also led the expansion of Shazam¹s music database from 1 million to over 10 million tracks, co-invented patented technologies, instigated Shazam's ticketing strategy and developed promotions with some of the world's leading artists. Prior to working for Shazam, Will worked in the traditional music industry carrying out roles in management, A&R and writing/production. Will graduated from Goldsmiths College, University of London and is an experienced speaker in the digital, music and mobile industries, having keynote presented and/or moderated at conferences including SXSW, Popkomm, In The City, Sonar, Canadian Music Week, Social Media Week and many others.
Founder and CEO, Sonicbids (USA)
Panos is the founder and CEO of Sonicbids, the leading matchmaking site for bands and music promoters, which he started in 2001. Before that, he was a talent agent for seven years, working as VP of the International Division at a boutique Boston-based agency that represents over 55 world-renowned musicians. Panos was born and raised on the Mediterranean island of Cyprus and graduated from Berklee College of Music in 1994 with a degree in Music Business. Panos has been recognized by several industry awards, including Fast Company’s "Fast 50" entrepreneurs, Berklee’s Distinguished Alumni Award, Boston Business Journal’s 40 Under 40 list and the Internet category winner for Mass High Tech’s All-Star Award.
Head of Music Sponsorship, O2 (UK)
Jasmine has over 14 years experience working in marketing and sponsorship industry.
She has spent the last four years as head of music sponsorship at O2, working at the helm of the Academy Music Group and Live Nation partnership which includes 15 music venues throughout the UK, as well as Priority ticketing. Jasmine has recently launched the O2 Academy TV YouTube channel creating bespoke content with artists including Tinie Tempah, Groove Armada, 2mandjs, The Streets and Jason Derulo. She has also executed several successful Priority ticketing campaigns with artists like JLS, Gorillaz, Leona Lewis, Pixie Lott and Foo Fighters, in which 72,000 tickets were sold to O2 customers. Jasmine’s previous roles have included Sony Ericsson Global Marketing team, launching Walkman range and Casino Royale campaign and Telstra Dome, one of Australia’s premier venues. In 2010 Jasmine was named in the Hospital Club’s top 100 for emerging talent in advertising industry.
Partner, Vision Artists Ltd. (UK)
Ronnie has over fifteen years experience in commercial and creative roles within the music and entertainment industries. She joined Vision Artists in 2010 as a partner after having spent the previous 4 years working as Director of Music and Digital at Euro RSCG KLP working on groundbreaking partnerships such as Bacardi / Groove Armada and Orange Rockcorps.
Vision Artists is the first agency to represent artists for brand partnerships directly and on behalf of management. Every artist we represent is profiled in terms of music genre, demographic reach, geographic profile, brand history and brand preference. We work collaboratively with brands and agencies to ensure they find artists that are relevant to their campaign who will deliver their key objectives. We run the end-to-end process for all partnerships that includes contract negotiation, content rights negotiation and project management.
Our goal is simple - to make it easy for brands and bands to create exciting and relevant campaigns that are beneficial to both parties.
Since it’s inception in 2009 – Vision has brokered and managed over 100 brand partnership deals.
SVP Global Digital Marketing, EMI Music (UK)
Bertrand Bodson is SVP Global Digital Marketing at EMI Music where he is responsible for leading and developing the company’s global digital marketing strategy.
Amongst other projects, Bertrand recently oversaw the launch of the OpenEMI initiative to foster closer and more innovative contacts between EMI and the technology development sector, providing access to EMI’s content including tracks, videos and other assets to developers via API alongside a ground breaking revenue share deal. OpenEMI represents the most extensive collection of licensed music and other content to ever be available in this way, giving developers a one-stop destination to creative innovative digital products for EMI’s artists.
Prior to EMI Music, Bertrand was a co-founder of Bragster.com, the social network for daredevils (acquired by Guinness World Records) and worked at the Boston Consulting Group and at Amazon.com where he launched the DVD Rental business across Europe. He holds an MBA from Harvard Business School.
Director of Global Entertainment Marketing, The Coca-Cola Company (USA)
Joe Belliotti leads Global Music Strategy for The Coca-Cola Company. As part of the Worldwide Sports & Entertainment Marketing Group, Joe is responsible for shaping and building on the legacy of great music programs that Coca-Cola has activated throughout its 125 year history. His role is to create and deliver innovative and engaging global music content, experiences and partnerships across the Company's portfolio of brands.
Since his arrival at Coca-Cola less than two years ago Joe has played a key role in establishing the Company’s most ambitious global music program to date – “Coca-Cola Music”. Featuring emerging and established talent including up and coming band One Night Only and chart-topper Taio Cruz, “Coca-Cola Music” is a program that has rolled out into nearly 140 countries since it launched in January 2011.
Bringing true innovation to the Company’s approach to music activation, Joe was a key member of the team that created the Coca-Cola Music "24 Hour Session" with Maroon 5 - an award winning program that was experienced by consumers in over 130 countries in one day and leveraged the power of social media to involve consumers in the creation of new music.
His latest project is a new musical anthem featuring Mark Ronson and Katy B for the Coca-Cola 2012 Olympic campaign. The song breaks new ground, incorporating the unique sounds of Olympic sports and fusing them with London beats. The track will launch in 2012 will be used throughout the world as part of the Coca-Cola Global London 2012 Olympic campaign.
Prior to joining The Coca-Cola Company, Joe was with NYC based music marketing agency Brand Asset Group, where he led the creation of Coca-Cola anthems for FIFA World Cup 2010 ("Wavin' Flag" by K'NAAN) and Open Happiness (featuring Cee-lo, Janelle Monae, Patrick Stump, Brendon Urie and Travis McKoy) as well as the pairing of artist Drake with Sprite in 2010 for a global campaign. With Brand Asset Group, Joe worked on entertainment initiatives for several Fortune 500 brands and celebrity brands, including product launches for the company's client 50 Cent.
Joe began his career in the music industry with the music publishing arm of Maverick, also spending time supervising music for film & TV projects for Warner Bros TV, ABC, Miramax.
Planner, Wieden + Kennedy (Netherlands)
Amanda Feve joined Wieden+Kennedy Amsterdam in June 2010 to lead the strategic planning on the agency’s global Coca-Cola account. Since joining, she has worked on the launch of Coca-Cola Music as well as the creation of ‘The Great Happyfication,’ a rollicking six-minute anthem that distills the secrets of happiness into five toe-tapping lessons. Before joining W+K Amanda worked at BBH London, JWT London, and JWT New York on leading global brands such as Johnnie Walker, Barclaycard, Vodafone, Kellogg’s, Kleenex, Tanqueray, Domino’s Pizza, and Listerine. Wieden+Kennedy, founded in Portland, Oregon, in 1982, is an independent, privately held international advertising agency with offices in Amsterdam, Delhi, London, New York City, Portland, São Paulo, Shanghai and Tokyo. A full-service, creatively led communications company, Wieden+Kennedy has helped build some of the strongest global brands, including Coca-Cola, Chrysler, Electronic Arts, ESPN, Heineken, Honda, Kraft, Levi’s, Nike, Procter & Gamble and Target.
CEO of Flypaper Management and Brand Partnerships, Synch & Business Development Director, ATC Management (UK)
Assia Grazioli-Venier’s career spans New Media, Marketing and Music - culminating in her strategy, brand agency and music management business, Flypaper. www.flypapermanagement.com
Director of Business Development, RootMusic (USA)
Chris Wiltsee, Director Of Business Development at RootMusic, is an entrepreneur and music industry executive who has built his career in the nexus where music, technology and community meet. Prior to joining the RootMusic team, Wiltsee was Executive Director of The Recording Academy (GRAMMYs) San Francisco Chapter (2009-2011). In 2006, he co-founded AMP, which has developed a national resource for all-ages music venues and communities, and recently released a book titled, "In Every Town," (Sub-Pop/AK Press). In 2003, Wiltsee founded Youth Movement Records (YMR), a youth-run media company based in Oakland, Calif. Additionally, Chris has been instrumental in developing major publishing deals for songwriters, which have resulted in co-writes with prominent artists internationally.
Managing Director, Next Big Thing (UK)
William Higham is a future trends forecaster and author - and founder and CEO of consumer trends consultancy The Next Big Thing.
He has worked with a range of Blue chip clients in Entertainment (BBC to Universal Music), Technology (AOL to Siemens), Finance (Nat West to HSBC), Advertising (Ogilvy to WPP), Media (News International to Hachette Filipacchi) and Drinks (Budweiser to Diageo).
Higham is considered an authority on future trends, and frequently quoted in the Media: from ‘The Times’ to ‘The Economist’. He writes trend and future strategy reports, runs trend workshops and focus groups, and organises and interprets field surveys. He also wrote the UK’s first handbook for trend forecasters: ‘The Next Big Thing: Spotting & Forecasting Consumer Trends For Profit’ (Kogan Page, 2009).
He began his career in the Marketing and PR departments of Sony, Virgin and Universal, running campaigns for artists from The Rolling Stones and Michael Jackson to The Smashing Pumpkins and David Gray.