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Marketing – Measuring the Impact of Music Marketing Campaigns

Tuesday, 31st January 2012 from 3:30 PM to 4:30 PM

Brand Central, Riviera Hall academy

Discover how to assess your digital marketing efforts from some of the most exciting and innovative digital music marketing campaigns of 2011. We will examine inspiring examples from a wide variety of labels and independent artists on varying budgets in different areas of the digital marketing arena.

In Association with

Music Ally

Speaker(s):

Lewin Sarah Lewin Sarah
Editor of Sandbox, Music Ally (UK)

Sarah is the Editor of Sandbox, Music Ally’s digital music marketing publication, and is also part of the digital marketing campaign strategy & training team. She has written a chapter for the MMF unsigned book on live touring, has worked on numerous research projects for small music start-ups through to labels, music companies and trade organisations. She also delivered digital marketing training for EMI internationally. Previously Sarah studied a degree in Commercial Music at Bath Spa University where she went on to co-found a small promotions company, Get Intimate Events which put on acts from small unsigned artists to some of the bigger names in folk including Laura Marling, Karima Francis and Seth Lakeman. Sarah also has experience as an artist signed to a small indie dance label. The first release had multiple plays on BBC Radio1 and reached the top 50 on Beatport in 2009.

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