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midemlab Pitch Session – Discover 2012’s Hottest Startups in Marketing and Social Engagement

Sunday, 29th January 2012 from 10:30 AM to 12:30 PM

Tech

After having received personalised coaching sessions run by Microsoft BizSpark, finalists are now on stage to pitch their business model to the jury members. Find out your future business partners during their five-minute pitch.

Sponsored by

Vivendi

Finalist(s):

Oocto by GeniusMonk (France) Oocto by GeniusMonk (France)
Hugo Amsellem, Co-Founder

oocto is a web based platform that allows musicians to achieve their goals using crowdfunding and crowdsourcing.

It’s simple. You’re an artist, you have a project, what do you need to record an album, to make a music video, for example? You need money, people to help you, and you need to figure out a way to get your fans involved!

So we came up with oocto. oocto is a platform that allows you as an artist to do 3 things :

- Raise money from your fans, offering them exclusive rewards in return

- Find skilled professionals to work with, that you’ll be able to pay

- Ask your fans to give you a hand, allowing them to be involved in many ways

Thanks to oocto you’re able to get your project done & involve your fans at the same time.

CrowdSurfing by LiveOne Group (USA) CrowdSurfing by LiveOne Group (USA)
Ganschow Tim, Principal

LiveOne is a new social media company focused on enhancing the way we consume real-time streamed content -- both audio and video.  The Company has developed a proprietary interactive platform featuring a unique social-engagement application called CrowdSurfing®.  CrowdSurfing elevates the streamed entertainment experience for users to a new level by immersing them in a crowd of friends and fellow fans who have checked-in from around the world to watch or listen to the same live or scheduled streamed event.   

CrowdSurfing enables content creators and distributors to transform their sites to rich, social environments while also providing them with gamification, monetization and media enhancement modules that facilitate greater customer affinity, extended user engagement and increased revenue opportunities.

LiveOne’s CrowdSurfing delivers a richer entertainment experience to fans and an enhanced business model to content creators and distributors.  It’s why LiveOne believes it will be “Where the World Watches Together.

Beloola by V-Cult (France) Beloola by V-Cult (France)
Gauthier Tom, CEO

V-Cult develops a disruptive 3D Web technology that’s browser based, requires no download which is multi OS and mulit devices. V-Cult edits Beloola.com, the next gen social network that provides powerfull tools for artists, fans and entertainers. Beloola is an efficient way to capitalize on fan bases. Artists and fans can create their avatar fittting their image, customize their own 3D space, plug all their social contents, share and interact in real time. Beloola’s ambition is to connect virtual to real life by creating an Alternate Reality Game for artists and fans.

Pipe (Germany) Pipe (Germany)
Hossell Simon, Founder and CEO

Pipe is a new way for friends to transfer digital files simply and directly and in realtime.

What could be easier than dropping a file into the Pipe and have it appear at the other end, via the Pipe? You can send any digital file you want – documents, music, photos, video … whatever. It’s "File Transfer Made Friendly".

Pipe is the vision of a Berlin-based start-up, founded in the summer of 2011 by a small team of pioneers in the digital media space who wanted to start a new adventure.

Pipe allows consumers to interact, communicate and discover digital media, particularly within social networks, leveraging the value of direct, one-to-one connections. Pipe enriches the media experience with enhanced metadata and compelling related content, generating revenue through content sales, subscriptions, advertising and sponsorship.

Keenaghan Julian Keenaghan Julian
Co-Founder, Tastebuds.fm (UK)

Tastebuds (http://tastebuds.fm) is a dating site based around music. Launched in Summer 2010 it has over 30,000 registered users who are music fans between the ages of 18-30. Users import accounts from Facebook, Last.fm and Songkick.com making it trivial to create a profile that expresses their tastes and represents their identity. 48% have never used a dating site before. Having a shared interest in music makes it easier to break the ice and makes people feel at ease. By connecting people using a shared interest users are 33% more likely to get a response to an opening message than other dating sites. The Event Matchmaker allows users to find buddies to go to concerts with. Tastebuds has been covered by the likes of Time.com, BBC Click, The Guardian, NME, The Sun, Techcrunch, Mashable.com and E! News TV. Revenues are currently generated through premium memberships and advertising.

iPluggers (Netherlands) iPluggers (Netherlands)
Kuijs Marvin, Founder and CEO

iPluggers is a new online platform for worldwide radio promotion. iPluggers digitally plugs releases to more than 30.000 radio stations. These are FM, AM, internet, digital, satellite, local and regional radio stations worldwide.

iPluggers plugging service is 100% digital, not limited to borders, affordable and gives direct insight in essential plugging results. Connected artists, bands and labels pay for digital plugging.

Each release is screened by an A&R-manager on airplay suitability: this results in a high-quality plugging service.

Music programmers, music directors and DJs have indicated which music genres they’re interested in and when they want to be updated on new releases available for airplay. Based on these criteria, releases are efficiently plugged to radio stations worldwide.

Plugging consists of light-weight mail notifications with links to online airplay- and press kits. These online kits (artist and label profiles) contain high quality track downloads and useful information such as a biography, discography and tour dates. Artists and labels create and maintain these profiles themselves. 

Artists that use iPluggers for their radio promotion are amongst others Shifty Binzer (Crazy Town), winner of 4 Grammy awards Vince Mendoza, jazz legend Fred Wesley, Eurovision winners 2011 Ell and Nikki, INNA and gold selling artist Alex Velea.

Webdoc (Switzerland) Webdoc (Switzerland)
Tzonis Stelio, CEO

Webdoc is a platform for simple, fast creative expression, which has been used by record labels, publications and brands to create campaigns and promotions that engage with their audience in a whole new way. Amplify your web: Webdoc enables you to mix the web to create interactive posts on-the-fly and start rich social conversation. Those posts can be shared on social networks (Facebook, Twitter, Google+), embedded anywhere (blog, website) and used as Facebook Fan page. Artists can improve their communication impact with rich interactive posts, and get to a new level of fan engagement by giving the same tools of expression to their fans.

RockStar Motel (USA) RockStar Motel (USA)
Mc Fadden Emily, Marketing Director

RockStar Motel is a social network dedicated to changing the music industry by turning fans into virtual A&R reps. Instead of just “Liking” bands; fans can sign and represent their favorite acts. And then, by sharing these artists with friends, they earn points and increase status on RSM. RockStar Motel provides unique tools to share, discover and purchase music. Unlike passive social music sites, RockStar Motel gives fans insider access, recognition and the chance to really make a difference in the music industry. The top reps on RockStar Motel will get recognition and the hook-ups they deserve, both online and off. For artists, RockStar Motel boosts their marketing by giving fans incentives and tools to spread the word. Other sites also provide artist tools, but RockStar Motel is the only site that mobilizes armies of the most valuable form of promotion: fans.

BandApp (UK) BandApp (UK)
Perry Adam, Founder and CEO

BandApp offers bands, solo artists and DJ's the opportunity to create, build and instantly share a mobile app to their fans and followers, FOR FREE. BandApp also allows all users to upload their music direct to the artists very own digital store page on the BandAppStore instantly. At BandApp we believe app distribution direct to mobile is key, not getting lost in an ever expanding App store. BandApp artists share their app via a link or QR code direct to their fan base, who instantly download the app, for free. No submission process, no wait, no barriers. Simple. BandApp works on iOS and Android devices, with Windows and Blackberry coming soon. BandApp is currently in talks with major airlines and events companies to provide instant apps for customers, redefining the 'post booking' experience across many sectors.

OleaPark (France) OleaPark (France)
Quinti Florent, Co-Founder & CEO

OleaPark is about meeting new people at events based on your interests and social graph. This is a networking mobile application that helps people interact before, during and after events. We have invented the networking badge 2.0.
At OleaPark we love analytics. That's why we analyse the impact of an event based on all the participants interactions! We are right now making partnership with multiple events to make them more efficient, fun and memorable. We monetize OleaPark by providing white label application for specific big events. In the future, we wanted to be an open plateform around events and the participants interactions: Foursquare for people at places, OleaPark for people at events.

Presenter:

Karia Bindi Karia Bindi
VC/Emerging Business Lead, Microsoft (UK)

Bindi is VC/Emerging Business lead for Microsoft UK and is the UK member of the Silicon Valley Emerging Business Team. She leads BizSpark and BizSpark One in the UK, where she focuses on how Microsoft can drive success for leading edge and early-stage technology companies. She is also responsible for managing the relationships with the UK Investor Community, including Venture Capitalist, Angels and other Investor Organisations. In addition, Bindi sits on many Advisory Boards, including Seedcamp, Astia, The Cambridge Phenomenon, TechMediaInvest, Telegraph Tech 100, as well as sitting on the EVCA Digital Task Force.  Bindi was named to the Wired UK Top 100 Digital Power Broker lists in both 2011 (#39) and 2010 (#42), and was shortlisted as a finalist for Asian Business Woman of the Year in the 2010 Asian Women of Achievement Awards. She was also given a special mention in the 2010 TechCrunch Europas Awards as Best Startup Advisor/Mentor of the Year.

Jury Member(s):

Babinet Gilles Babinet Gilles
Chairman, National Digital Council, and Entrepreneur and Chairman, Eyeka / Mxp4 / CaptainDash (France)

Gilles Babinet successfully created and managed various successful businesses as CEO. At the age of 24, he created Absolut, a product design firm that he sold to Euro-RSCG. He founded Musiwave (sold to Openwave), and co-founded several businesses:

- Eyeka, a Platform that gathers 75,000 video makers, answering to pitch posted by brands. Eyeka is backed by Ventech Ventures, SFR Ventures and DN Capital.

- Mxp4, a company developing a new interactive music format, backed by Ventech and Sofinnova,

-  Digibonus, a company using film and music to organise marketing operations for the brands, backed by Alven Capital.

- Sawnd, a music publishing company that helps musiciens to increase their presence over the Internet.

And since November 2009, Gilles co-founded CaptainDash a company that provides a revolutionary Dashboard software management tool to let marketing expert easily access to all type of business data, and eventually increase the marketing efficiency.Gilles is serving as Chairman at Eyeka, Mxp4 and Awdio.

He is also the Chairman of the Conseil National du Numerique (French Digital Council). A administrative body that advises the government on all topics touching the digital initiatives.

Seuge Emmanuel Seuge Emmanuel
Group Director, Worldwide Sports & Entertainment Marketing, The Coca-Cola Company (USA)

Emmanuel Seuge feels lucky to have earned a dream role in the sports and entertainment marketing world working for what is arguably one the most active player in this area: the Coca-Cola Company. 

In this role, Seuge leverages consumer passion from all around the world as a way to better communicate with the brand’s target audience and with the objective to answer business needs.

As Seuge mentions “the job of our team is not about music, it’s not about football… it’s about trying to build brand love and brand value by leveraging passions that excite consumer all around the world…. And we are lucky to be doing it for some of the greatest brands in the world.

Emmanuel Seuge is married and the father of two children, passionate about football, hip-hop music and street art.

Van Buskirk Eliot Van Buskirk Eliot
Editor, Evolver.fm (USA)

Evolver.fm Editor Eliot Van Buskirk has covered and occasionally anticipated music and technology intersections for fewer than 15 years for CNET, Wired.com, McGraw-Hill, and The Echo Nest.

White Alex White Alex
Co-Founder & CEO, Next Big Sound (USA)

Next Big Sound provides online music analytics and insights. We measure the growth and popularity of hundreds of thousands of artists across all the major web properties such as MySpace, Facebook, Twitter, YouTube, Wikipedia, and many more. Music industry professionals pay a monthly subscription for access to our Premier platform which gives context and recommendations around the basic data we provide and also presents them with a centralized dashboard for viewing all the data relevant to their artists (they can sync up sales and radio information, P2P data, .com information, etc.).

Duval Martin Duval Martin
CEO, bluenove (France)

bluenove is now the French leader in Open & Collaborative Innovation consulting and services with major corporate customers such as Orange, BT, PagesJaunes, L’Oréal, EDF, PPR, Unedic, La Poste, Microsoft, Chanel, SUEZ Env, SEB, etc. bluenove also invests in R&D through its InnovNation Serious Game project supported by the French Ministry of Industry in partnership with the INRIA lab and ParaSchool.

From 2001 to 2008 at Orange, Martin has managed innovative projects through Corporate Venturing and partnerships with innovative startups in areas such as mobile applications, mobile/web convergence, m-Health, and mobile music. In 2006 he developed an Open Innovation program, the ‘Orange Start Up Program’ to partner with start-ups and VCs in the area of Web 2.0.

Prior to Orange, Martin has started his carreer in the aerospace industry at Eurocopter/EADS, then worked in the Accor group before to spend three years in Change Management consulting at Cambridge Technology Partners.

Martin holds a Master in Applied Physics (Aix-Marseille University and the University of Sussex, UK), an MBA from University of Chicago Loyola and a Master in Management of Information Systems and Telecom Networks from ESSEC & Telecom Paris.

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