Sunday, 29th January 2012 from 11:30 AM to 12:30 PMBrand Central, Riviera Hall academy |
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Discover how you can improve album and tour sales by leveraging the power of the volunteer Superfan to build online community and galvanize others. We will learn how to identify trustworthy Superfans, how to manage, motivate and reward them, and which roles you can give them. We will discuss common pitfalls in working with these volunteers, and how they can be avoided. |
Speaker(s):
Mei MaykaSenior Strategist, Red Magnet Media (USA) Mayka Mei is Senior Strategist at Red Magnet Media, a boutique agency that creates and implements innovative and interactive online presences for artists and creative brands. Red Magnet Media’s clients include Linkin Park, Duran Duran, and Hearst. Previously, Mayka was Marketing Manager of Social Strategy at Moxsie.com, an online retailer specializing in independent fashion designers. Fittingly discovered on Twitter, Mayka grew Moxsie’s Twitter influence to 168,000, two hundreds times its original number of followers, earning Moxsie a featured episode in Twitter’s original Twitter Tales video series. Mayka has also worked in social gaming and both print and Web editorial. |
