Monday, 30th January 2012 from 5:15 PM to 5:55 PMInnovation Factory, Lerins Hall Visionary Monday
We now live in a digital society, networked, mobile, social and always-on. In this super-noisy, decentralised world of constant self-broadcasting, liking, sharing and networking, how will an artist, a manager, a label or publisher, or any other business get attention, and reach their audiences? If interaction comes before transaction, what does marketing look like in the next few years? How does one build a strong brand in this world?
Co-CEO, Cornerstone (USA)
In 1997, Jon Cohen became Co-CEO alongside Rob Stone of Cornerstone: a NYC-based agency that has grown globally and opened offices in Los Angeles and London with a dedicated staff of over 100 employees.
Founder, SMLXL (UK)
ALAN MOORE is a charismatic visionary who has a firm grasp of the significant and disruptive trends which are currently reshaping our world. Through his most recent project No Straight Lines: making sense of our non-linear world, he interprets these complex themes into their most salient points, taking concepts from various sources and detecting the previously hidden relationship between them. With his unique insight, Alan enables organizations and companies to address the challenges we now face to develop transformational and winning ways for ‘what next’ practically looks like.
He is the founder of the innovation consultancy firm SMLXL and co-author of “Communities Dominate Brands”: in which he coined the phrase ‘engagement marketing’ and explored the significant implications for business and organisations of living in a wired-up, networked, socially orientated world.
De Ruiter Kim
Partner, Noise Inc. (UK)
Kim is an award-winning digital music and mobile marketer who gained a wealth of experience at both EMI and Universal Music, before helping found Noise Inc.
Media Futurist and CEO, The Futures Agency (Switzerland)
The Wall Street Journal calls Gerd ‘one of the leading Media Futurists in the World’. Co-author of the influential book ‘The Future of Music’ (2005, Berklee Press), of ‘Music2.0’ (2008) and ‘The End of Control‘, Gerd's background is in music; in 1985 he won the Quincy Jones Award and subsequently graduated from Boston's Berklee College of Music (1987). Since 2002, following a decade as digital media entrepreneur and start-up CEO, Gerd speaks at conferences and seminars around the globe on the Future of Media, Content, Technology, Business, Advertising, Telecom, Communications and Culture. Gerd's keynotes, presentations and think-tanks are renowned for his hard-hitting and provocative yet inspiring, motivational style. With more than 1’300 engagements in 43 countries since 2003, Gerd has addressed over 150'000 professionals, and is considered a key influencer. His diverse client list includes Nokia, Google, Sony-BMG, Telkom Indonesia, Siemens, Kuoni, RTL, ITV, the BBC, France Telecom/Orange, Deutsche Telekom, The Financial Times, MTN, DDB, Omnicom, the European Commission, Nokia Siemens Networks and many others. Gerd is a fellow of the Royal Society for the Arts (London), Visiting Professor at FDC Fundação Dom Cabral (Brasil), and resides in Basel, Switzerland.
Gerd's keynotes, speeches, presentations and think-tanks are renowned for his hardhitting and provocative yet inspiring, personal and motivational style. With over 1’300 engagements in 43 countries since 2003, Gerd has addressed over 150.000 executives and professionals, and is considered a key influencer. His diverse client list includes Nokia, NSN, Amdocs, The Guardian, Google, Sony-BMG, Telkom Indonesia, Siemens, RTL, ITV, the BBC, France Telecom, Orange, Deutsche Telekom, MTN, The Financial Times, DDB / TribalDDB, Ogilvy, Omnicom, the European Commission and many others. Gerd is a fellow of the Royal Society for the Arts (London), a member of the World Future Society, and a visiting professor at the Fundação Dom Cabral in Brazil. A native German, he now resides in Basel, Switzerland.