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Understanding Marketing in a Networked Society

Monday, 30th January 2012 from 5:15 PM to 5:55 PM

Innovation Factory, Lerins Hall Visionary Monday
We now live in a digital society, networked, mobile, social and always-on. In this super-noisy, decentralised world of constant self-broadcasting, liking, sharing and networking, how will an artist, a manager, a label or publisher, or any other business get attention, and reach their audiences? If interaction comes before transaction, what does marketing look like in the next few years? How does one build a strong brand in this world?

Speaker(s):

Cohen Jon Cohen Jon
Co-CEO, Cornerstone (USA)

In 1997, Jon Cohen became Co-CEO alongside Rob Stone of Cornerstone: a NYC-based agency that has grown globally and opened offices in Los Angeles and London with a dedicated staff of over 100 employees.
Today, Cornerstone is a full-service agency led by Cohen and Stone who have created a new style of marketing. Billboard Magazine declared, “Cornerstone sits on the nexus of branding and music, and are arguably the pioneers in the movement.” Clients include Microsoft, Diageo, Pepsi, Converse and Nike.
In 1998, Cohen and Stone launched The FADER, an ahead-of-the-curve music and lifestyle magazine The New York Times calls a “music and fashion bible,” which has become the unofficial guide to “what’s next in the music business.” Additionally, they Co-Founded FADER Label, which has released critically acclaimed albums by Matt & Kim, Editors, and Saul Williams.

Moore Alan Moore Alan
Founder, SMLXL (UK)

ALAN MOORE is a charismatic visionary who has a firm grasp of the significant and disruptive trends which are currently reshaping our world. Through his most recent project No Straight Lines: making sense of our non-linear world, he interprets these complex themes into their most salient points, taking concepts from various sources and detecting the previously hidden relationship between them. With his unique insight, Alan enables organizations and companies to address the challenges we now face to develop transformational and winning ways for ‘what next’ practically looks like.

He is the founder of the innovation consultancy firm SMLXL and co-author of “Communities Dominate Brands”: in which he coined the phrase ‘engagement marketing’ and explored the significant implications for business and organisations of living in a wired-up, networked, socially orientated world.

He sits on the “board of inspiration” at the Dutch Think Tank Freedom Lab. He acts as “Head of Vision” for the Grow Venture Community. He is a visiting lecturer at the Cambridge University Judge Business School, and at the Oxford University Saïd Business School including Exec Ed programs. Alan is a Fellow of the Royal Society of Arts.

De Ruiter Kim De Ruiter Kim
Partner, Noise Inc. (UK)

Kim is an award-winning digital music and mobile marketer who gained a wealth of experience at both EMI and Universal Music, before helping found Noise Inc.
Noise Inc. launched at Midem 2011 with a string of A list stars and global music corporation clients, including Vodafone, Universal Music International and Sony Music, Decca, Defected Records, Ministry of Sound and Richer Sounds.  The company combines design and development of exciting, platform-agnostic apps, games and services for mobile devices with bespoke digital marketing strategy; and is best of breed at both. But they don't just stop at Apps! Whatever a client's digital ambitions and challenges, Noise Inc. will work together with them to turn opportunity into reality.
Noise Inc. have a hugely experienced, passionate team with a deep understanding of the music, entertainment, marketing and social arenas, and recently built the first ever iPhone app for the prestigious BRIT Awards 2012 with MasterCard, allowing fans to vote directly for the public voted-for categories through their phones.

Moderator/Interviewer:

Leonhard Gerd Leonhard Gerd
Media Futurist and CEO, The Futures Agency (Switzerland)

The Wall Street Journal calls Gerd ‘one of the leading Media Futurists in the World’. Co-author of the influential book ‘The Future of Music’ (2005, Berklee Press), of ‘Music2.0’ (2008) and ‘The End of Control‘, Gerd's background is in music; in 1985 he won the Quincy Jones Award and subsequently graduated from Boston's Berklee College of Music (1987). Since 2002, following a decade as digital media entrepreneur and start-up CEO, Gerd speaks at conferences and seminars around the globe on the Future of Media, Content, Technology, Business, Advertising, Telecom, Communications and Culture. Gerd's keynotes, presentations and think-tanks are renowned for his hard-hitting and provocative yet inspiring, motivational style. With more than 1’300 engagements in 43 countries since 2003, Gerd has addressed over 150'000 professionals, and is considered a key influencer. His diverse client list includes Nokia, Google, Sony-BMG, Telkom Indonesia, Siemens, Kuoni, RTL, ITV, the BBC, France Telecom/Orange, Deutsche Telekom, The Financial Times, MTN, DDB, Omnicom, the European Commission, Nokia Siemens Networks and many others. Gerd is a fellow of the Royal Society for the Arts (London), Visiting Professor at FDC Fundação Dom Cabral (Brasil), and resides in Basel, Switzerland.

Gerd's keynotes, speeches, presentations and think-tanks are renowned for his hardhitting and provocative yet inspiring, personal and motivational style. With over 1’300 engagements in 43 countries since 2003, Gerd has addressed over 150.000 executives and professionals, and is considered a key influencer. His diverse client list includes Nokia, NSN, Amdocs, The Guardian, Google, Sony-BMG, Telkom Indonesia, Siemens, RTL, ITV, the BBC, France Telecom, Orange, Deutsche Telekom, MTN, The Financial Times, DDB / TribalDDB, Ogilvy, Omnicom, the European Commission and many others. Gerd is a fellow of the Royal Society for the Arts (London), a member of the World Future Society, and a visiting professor at the Fundação Dom Cabral in Brazil. A native German, he now resides in Basel, Switzerland.

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