Saturday, 28th January 2012 from 3:00 PM to 5:00 PMCompetition Brands
This international competition rewards the most creative and innovative use of music/partnership with artists in a marketing campaign.
Discover the finalists during their five-minute presentation in front of judges.
Airtel One8: The Birth of a Music Revolution
Jandre Louw, CEO and Executive Producer, ROCKSTAR4000 Music Entertainment (South Africa)
Airtel one8 - The Birth of a Music Revolution!
8 African superstars unite with one global megastar to form Airtel one8 – the all star group taking the best in contemporary music from Africa to the global stage, connect millions of fans through the global language of music & a very diverse continent emotionally to the Airtel brand through music! Named ‘best bets for 2011’ by billboard international. This billboard list is an annual forecast of upcoming artists that are destined for global success, the list includes Grammy award-winner taylor swift & past lists included u2, drake & Keri Hilson. More than 20 million views on Airtel live to date. International R&B superstar R. Kelly, Nigeria’s 2face, Uganda’s Navio, Zambia’s JK, Tanzania’s Alikiba, Ghana’s 4x4, Gabon’s Movaizhaleine, Fally Ipupa from Drc & Kenya’s Amani joined to form the supergroup Airtel one8. Conceived by Airtel & the first major pan-African 360 music company rockstar4000, a division of Sony music entertainment who also manage & produce the group. The 1st single “hands across the world” is written & produced by r. Kelly in close collaboration with the superstars across Africa adding their own sounds.
Christophe Lichtenstein, VP, Euro RSCG C&O (France)
The Carte Musique was introduced by the French government, in order to make 12-25 year-olds aware of legal online music consumption.
Converse Rubber Tracks
Geoff Cottrill, CMO, Converse Inc. (USA)
Converse Rubber Tracks is a state-of-the-art recording studio that is located in the Williamsburg neighborhood in Brooklyn, NY. The 5,200 square-foot, full-service recording space aims to support emerging artists and serve as a catalyst for creativity by providing them access to a top-level recording studio at no cost. Artists and bands of all genres and ages from around the world are encouraged to apply and, upon acceptance, may reserve time in the studio to work alongside a team of experienced engineers. Fully equipped with the best instruments and equipment, artists will spend time creating their work and in the end retain all the rights to their music. Through Converse Rubber Tracks, Converse is giving back to the creative community that has embraced the brand throughout its over 100 year history. Converse Rubber Tracks provides a platform for artists to unleash their creative spirit that will change the world.
Visit www.converse.com/rubbertracks to receive more information about Converse Rubber Tracks studio and details on the registration process.