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midemlab – The Hottest Startups in Direct-to-Consumer Sales & Content Monetisation

Sunday, 27th January 2013 from 2:30 PM to 4:30 PM

Competition Innovation Factory, Lerins Hall Tech

After receiving personalised coaching sessions from Microsoft BizSpark, finalists hit the stage to pitch their business models to jury members. Scout your future business partners during their five-minute pitches and meet them in person afterwards. The winner will be revealed at Visionary Monday.

Finalist(s):

Kanee Richard Kanee Richard

Decksi by Creative D (Canada)

| CEO

Decksi is a direct-to-fan distribution channel that turns video, music and photos into digital merchandise.  Fans collect, trade, gift and share to build a collection of digital trading cards from the artists and brands they’re passionate about.  Decksi enables a freemium business model for content and blends micro-transactions with high-value incentivized video advertising to create new revenue streams for artist content.  Decksi works with artists, labels and other content owners on a rev share or performance-based licensing fee.


Boghossian Alexandre Boghossian Alexandre

Eazieer (France)

| Co-Founder & Head of Marketing

Combining communications and e-business to music, +Eazieer is the new digital steering system for those who want to use the power of the web to reveal and market their music. All-in-one, +Eazieer, now available in beta version, makes it easier to broadcast and to access new talents, music, shows, and fans. It is a universal cloud answering to today’s musical consumption. Designed to help artists emerge the music e-business, it allows musicians to pilot their activities, albums, titles, roadshows, merchandising, social marketing, with on-going sales and statistic check via automated administration and CRM. Fair royalties and fair trade are part of +Eazieer’s vision. Beyond bridged ticketing available, thanks to one-click-payment, sales of music catalogues, video streaming and branded products allow fair income to artists and music professionals, labels, producers, festivals. +Eazieer gives artists and labels the choice of a “freemium” option, fully free of engagement and fees, as well as “Pro” or a “Premium” option, for the widest distribution in the world, still at low cost.


Dagard Arthur Dagard Arthur

evergig (France)

| Co-Founder

Through its website and iPhone app, EVERGIG's artificial intelligence allows crowdsourced concerts' videos posted on evergig.com by the public to be synchronised with the venue's desk HD sound. Then, thanks to its 100% automated process, the Artificial Intelligence, analyzing over 15 criterias every second of each footage, picks and edits the best of each sequence, offering a LEGAL, HYBRID (UGC video meets Professionnal sound), DYNAMIC and EVOLVING (if a better footage is posted it will replace the previous one in the editing) montage of the FULL SHOW, mixing UGC video and Professionnal sound. In addition to what, curators get rewarded (with new concerts' tickets and other treats) and the rightholders retributed as well. Based on a freemium economic model, EVERGIG changes the way concerts are recorded, shared and enjoyed.


Huszar Gerzson Huszar Gerzson

Mixgar (Hungary)

| Co-Founder & CEO

Mixgar is s social jukebox - it streams music to venues, like: bars, restaurants, festivals. Guests can check out using their mobiles which song is being played and can vote their favorites up on the playlist. Mixgar reads their favorites from facebook/last.fm and based on votes and music interest the songs most liked on that location will be played. So Mixgar is interactive, social and democratic!
Our product is in use in more than 30 venues in Budapest and was on a road show at four big summer festivals in Hungary in partnership with Pepsi. With the next (VC level) funding round we are planning to go international – we have signed contracts for webcasting in 41 countries (including Germany, Austria, France, Spain and the UK).
Try Mixgar @ www.mixgar.com


Younkle Matt Younkle Matt

Murfie (USA)

| Co-Founder & CEO

Murfie is the corner record store in the cloud: a dynamic marketplace of new and used music where all purchases and trades are instantly available digitally. Murfie’s unique secondary marketplace merges the best of iTunes (new music purchasing, unified digital access via download or streaming) and eBay (market-determined pricing, long-tail selection, real ownership, lossless audio quality).
Murfie’s process turns idle physical music collections into recurring subscription revenue shared with artists, labels and publishers. As of November 2012, the company stores over 250,000 CDs for thousands of members, with over 200,000 available for sale or trade. These browsable, member-curated collections enable music discovery that’s literally like browsing your friends’ shelves. Within this growing community of music collectors, Murfie will offer the first-ever secondary music marketplace providing a revenue stream to rights holders.
Murfie is a TechStars graduate with headquarters in Madison, Wisconsin, USA.


Kaminka Yigal Kaminka Yigal

Piano Galaxy by JoyTunes (Israel)

| Music Director

JoyTunes brings new media solutions, gamification dynamics and audio technology to the vast market of music education. JoyTunes changes the way people learn music, practice playing an instrument and work with a music teacher by transforming musical skills into engaging experiences – activated by playing a regular instrument. The “Piano Galaxy” suite of apps includes apps for encouraging kids to engage with music, practice the piano and work with a teacher. The first apps launched, for piano introduction, have seen great retention with over 15 million songs played. All apps work by playing a real piano/keyboard (no adapters needed).


Walsh Ryan Walsh Ryan

Pulselocker (USA)

| CTO & Lead Strategist

Pulselocker is a platform for the next generation of DJ. Pulselocker is the first music subscription service that gives DJs access to millions of tracks, playable on the most popular mixing apps, online or off. Our unique subscription service gives DJs the unprecedented freedom to: stream full-length tracks; download tracks and DJ them out – before they decide to buy; and buy only the tracks they want to keep. We couple this revolutionary experience with a socially driven discovery engine that provides more personalized recommendations and provides DJs greater insight into the artists and labels that influence them the most. Through Pulselocker’s industry-first monetization strategy, artists and labels have three distinct ways to earn money from their current and back catalog. Pulselocker pays an escalating royalty rate each time a subscriber streams a track, stores it in their locker to play offline, or buys it outright.


Perreaux Philippe Perreaux Philippe

rightclearing (Switzerland)

| CEO

rightclearing simplifies and democratizes the market for music licensing by providing the technological infrastructure between musicians and content users. The entire process from searching for songs to creating and paying for binding legal licenses has been automated. Independent artists and labels can now earn money with the usage rights to their music. Advertisers, filmmakers or private persons can license songs for their own use with only a few clicks.


Lowenstein Evan Lowenstein Evan

Stageit (USA)

| Founder & CEO

Stageit is an online video platform allowing artists to stream and monetize concert-like live performances while interacting with their fans in real time. Launched at SXSW in March 2011, Stageit has rapidly grown to become a widespread new revenue-generating platform for artists who can’t afford to tour, those who are between tours as well as those looking to complement and activate other promotional and networking tools.
Founded by CEO and music industry veteran Evan Lowenstein, Stageit is a cross between “Skype for music” and a real-life concert experience. Not only does Stageit enable artists to easily create paid live shows directly from their laptop, but it also removes the barriers involved with touring in multiple cities by allowing fans to watch from wherever they are. The online performances streamed on Stageit are not archived, so it remains a truly unique experience for the virtual attendees.


Natal Bruno Natal Bruno

WeDemand / Queremos! (Brazil)

| Co-Founder

WeDemand is an open social platform that brings together fans, bands and promoters to crowdfund and promote concerts. Having promoted over 50 concerts using this system in the past two years in Brazil (under the name Queremos!), including the likes of LCD Soundsystem, Feist, Primal Scream, Beady Eye, James Blake, Two Door Cinema Club and many more , the company is now expanding to the US. WeDemand is focused on funding and viral dissemination. It’s a mechanism on which the fans have a direct interest in disseminating the campaign, first to guarantee the concert will happen, and then to get more more people to attend it, so it sells out and they get a full refund.


Jury Member(s):

Babinet Gilles Babinet Gilles

European Commission
Eyeka/Mxp4/CaptainDash
(France)


| Digital Champion / Entrepreneur & Chairman
Ballou Colette Ballou Colette

Ballou PR (UK/France)

| Founder & President

I am the founder of Ballou PR, a European PR firm that focuses on high-growth technology and internet companies. With the Ballou PR team, we’ve had a string of well-documented client success stories including the exit of Musiwave for $100M+, the entry of Facebook into France, and the entry of Eventbrite into Europe.  Along the way, we've redefined PR to include social media at its core.
Companies I’ve worked with include Accel Partners, Autonomy, Badoo, Criteo, Dailymotion, Emailvision, Eventbrite, Evernote, Facebook, Flipboard, Groupon, Ooyala, Ostrovok, Seatwave, Shopping.com, Twilio, Viadeo, Waze, Wildfire Interactive and Zendesk.
I was honored to be on the 2011 and 2012 Wired UK 100’ s list of the most influential figures in Britain's digital economy, and am also one of the 500 Mentors for 500 Startups.


Boom Steve Boom Steve

Amazon.com (USA)

| VP, Digital Music

Prior to joining Amazon.com, Steve was the President of the Mountain View, CA based, Loopt, the leading location-based services company.
His experience also includes serving as CEO of mig33.  Under Steve’s leadership, he led the growth of the company’s mobile service to more than 30 million users in more than 200 countries worldwide. mig33 is estimated to be one of the most downloaded apps for mobile phones worldwide.
Steve also enjoyed a successful 10-year career at Yahoo! Inc. in a variety of senior management positions, including Senior Vice President of the Connected Life division, where he had global responsibility for the company’s mobile business. Under Steve’s leadership, Yahoo! aggressively established itself as an early leader in the mobile Internet with award-winning products, such as Yahoo! Go and oneSearch, and dozens of wide-ranging partnerships with mobile operators and handset OEMs around the world. Steve joined Yahoo! in London as business development director, where he was responsible for strategic alliances and new business models across Europe, including some of the industry’s first-ever mobile Internet partnerships.
Steve began his career as an attorney with Venture Law Group in Silicon Valley, where he was advised numerous Internet and software startups.
Steve holds Bachelor of Science and Bachelor of Arts degrees from Stanford University and a Juris Doctor degree from Harvard Law School.


Cete Urs Cete Urs

Bertelsmann Digital Media Investments (USA)

| Managing Director

Urs Cete is heading the corporate venture capital fund Bertelsmann Digital Media Investments (BDMI) of the international media company Bertelsmann. Before being promoted to Managing Director of the fund, he served as CFO and principal at the fund for 4 years. Before joining BDMI he worked in Bertelsmann’s corporate controlling & strategy department where he was in charge of group controlling and group strategy. In that capacity he worked on strategic projects in all of Bertelsmann's media categories (television, radio, music, books, magazines and services). Mr. Cete currently serves on the boards of Mojiva, Skimlinks, Qeep and Exit Games. He is also a board observer on several boards including CrowdTwist.


Visage Renaud Visage Renaud

Eventbrite (USA)

| CTO

Renaud Visage is the founding technical architect and CTO of leading online event management company Eventbrite.  With engineering degrees from Cornell University (USA) and Ecole Centrale de Lyon (France), Renaud started his career as an environmental consultant. Fascinated by the Internet, Renaud joined, as the Director of Engineering, Internet photo-sharing pioneer, Zing Networks which was funded by Kleiner Perkins Caufield & Byers and later acquired by Sony ImageStation.  In 2006, he joined forces with Kevin & Julia Hartz to found Eventbrite. Eventbrite enables people all over the world to plan, promote, and sell out any event.  With funding from Tiger Global, Sequoia Capital, DAG Ventures, and Tenaya Capital, Eventbrite has been widely successful and recently announced that it has sold more than $1 billion of tickets to date.


Varza Roxanne Varza Roxanne

Microsoft (France)

| Startup Lover, Emerging Business Lead

Roxanne Varza currently runs some of the startup-related initiatives at Microsoft in Europe.
Prior to Microsoft she worked for several European startups and was the former Editor of TechCrunch France (2010-2011). She has also contributed to other publications, including The Telegraph, The Kernel, Betakit and Business Insider.
She also co-founded the French and British chapters of Girls in Tech and is the co-organizer of the Failcon Paris conference.
Prior to TechCrunch, Roxanne worked for the French government’s foreign direct investment agency helping fast-growing startups develop their activities in France.
She has spoken, moderated, mentored and judged numerous startup events and programs throughout Europe and also helps European startups with content and communications.
Roxanne has an Bachelor’s degree from UCLA and Master’s degrees from Sciences Po Paris and the London School of Economics.


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