Monday, 28th January 2013 from 11:05 am to 11:45 amDiscussion Auditorium Debussy, Level 1 Visionary Monday
With mobile fast becoming the dominant platform for music enjoyment, a renewed synergy has emerged between music makers, brands and technology companies. Beyond sponsorship and traditional advertising, a new integrated marketing ecosystem is emerging that brings together social media, live performance and the never ending quest to promote new music. Understand the opportunities for your brand in this new environment.
Warner Bros Records (USA)| SVP Brand Partnerships & Commercial Licensing
Lori is a seasoned Music Business professional with over 20 years of experience. A self professed music junkie since the age of 12, she as worked in many areas of the business, including college marketing & radio promotion, video promotion, music licensing, music based gaming and brand partnerships. Her expertise is finding alternative methods of marketing music, and creating strategic opportunities which further develop artist’s careers, through television, film, games, events and brand partnerships. Feldman is constantly excited by new and emerging technologies, and how her company and the artists can utilize these, to get their music and their message to their fans, while at the same time, seeking out new audiences and building businesses together. ‘When you bring in a partner, whether it’s a brand, a film or a game, whose objective’s are similar to the artists, your results can be extraordinary” Feldman said.
Rapper & Producer (USA)
As Wired puts it, Theophilus London "cuts across genres like a pop-culture comet, the Trinidad-born, Brooklyn-raised MC raps Morrissey-inspired lyrics over new-wave synthesizers, psycho-billy guitars, and electropop beats." Behind the success of his independently released mixtapes and Warner Bros. Records debut LP, Timez Are Weird These Days, Newsweek declared that Theophilus is "pioneering a new path for music," and The Wall Street Journal remarked that "London mixes together seemingly disparate styles to create a sound that bridges the gap between hip-hop, indie-rock and his soul and R&B influences." Theophilus London has spent the last two years traversing across the globe, selling out clubs from Paris to Australia to NYC and performing on TV shows like The Late Show With David Letterman, 90210, Jimmy Kimmel Live! and France's Concert Du Grand Journal. Theophilus on the web: http://timezareweird.tumblr.com/
Nokia (Finland)| VP & Global Head of Entertainment
Jyrki is responsible for Nokia’s entertainment offerings including Nokia Music with MixRadio and GigFinder.
MAC Presents (USA)| President
Marcie Allen is President of New York City based sponsorship and fulfillment agency MAC Presents. Allen leverages her seventeen years of music industry experience to negotiate high profile sponsorships between the world’s leading brands and artists. Emerging as a leader in the world of music sponsorship, Allen is a seven time nominee and two time winner of Billboard Magazine's Concert Marketing and Promotion Award. Allen has executed numerous partnerships on behalf of brands including: Jeep’s sponsorship of Tim McGraw and Faith Hill’s Soul2Soul Tour (2007). Tim McGraw's tour, sponsored by KC Masterpiece/Kingsford (2008), John Mayer's tour sponsored by BlackBerry and AT&T (2007/2008), Brita's endorsement with Lady Antebellum (2008/2009), Keith Urban's tour, sponsored by KC Masterpiece/Kingsford (2009/2010), Foo Fighters Garage Tour sponsored by Blackberry (2011), Keith Urban's presenting tour sponsorship and endorsement with Samsung/AT&T (2011), fashion label rag & bone and Samsung/AT&T (2012), Nokia Music/AT&T and Green Day (2012). Allen was named to Billboard Magazine’s Women in Music in 2010 (#24), 2011 (#19),and 2012 (#28), a list recognizing female executives who are driving the music business forward with vision, dedication and hard work.
MAC Presents worked with Nokia and AT&T's teams to identify Green Day as the band who best aligned with the program goals to launch Nokia Music. The partnership coincided with Green Day’s album launch, ¡Uno!. Program objectives included creating media buzz, generating consumer impressions, increasing positive social chatter, and giving passionate Green Day fans a unique concert experience. Fans completed social actions in order to win tickets to Green Day’s concert in New York City, and three songs from their performance were live streamed. Additionally, Green Day created three playlists available on Nokia Music, and Green Day’s album “Uno!” was streamed on the co-branded Facebook tab before it was released to the public.
The Mobilium Advisory Group (USA)
Ralph Simon is one of the founders of the mobile entertainment and social content industry. He is a prominent mobile visionary, trailblazer & innovator and popularly known as "the father of the ring tone". With a unique understanding of what drives world-wide mobile "cellification", he is always at the forefront of the latest mobile innovation. Founded Zomba/Jive Records, and then the world's first commercial ring tone service. One of the world's top 50 executives in mobile since 2005. Known for being a provocative moderator. Relentlessly searching for hottest new global wireless apps and devices. Firm believer that the future belongs to all "screenagers" - his foresight on the multi-screen's future and what's coming next is always noteworthy. Fellow of the Royal Society of Arts. CEO of Mobilium Global, the international mobile cool hunters. Based in London.